For a chance's Entrepreneurs

Good Morning  entrepreneurs,

For those entrepreneurs who have an online business must take into account of the contents.

I would like to dedicate a post to the importance of the contents on a website as  one of the most important tools we have for our users return, taste and search engine rankings.

Sometimes these parts of the contents falls a bit in the air from the companies  but in reality is a fundamental element for to have good a Seo web Positioning and return from our users.

Write  fresh, original and relevant contents.

” The art of writing and communicate  in your website  “

Nice day

Mireya Garcia

Good Morning friends,

Social Networks are useful tool for entrepreneurs in a variety of ways:

Public relations : entrepreneurs are aware of the imporatance of social networks to have a good network of contacts.

Throught of social Media will know other interesting people for your project, possible partnerships, collaborations or learn new developments in its industry, as well as see what others are doing.

You  can  use them for Marketing : the use the virtual media permit build advertising message with imagination et cheaper.

They are useful for the internalization of your project too.

Famous Social Network  :  Facebook, Sonico, Myspace, Linkedin, Xing, Twitter, Flickr, Youtube, Orkut.

More useful in Latinoamerica: mySpace, hi5, Google’s Orkut, Facebook[

Take adventage with  social networks for your project
Best regards,

Mireya Garcia

Good Morning friends,

This  time i have not time for writing .. ..so  sorry.
But today I am here again.

Collaborations is joined to development and knowledge sharing. Alliances in this world generate more knowledge and ideas to your project as well as wealth.

I was reading this morning the post about the agreement of the African Virtual University and the UOC who are working together in creating a campus for peace in Africa.

The African Virtual University was established as a World Bank like a project in 1997. In its 12 years of existence, the AVU has the largest network of open and distance learning ( open distance and e-learning de Africa).
The porpuse of this agreement is the production of teaching materials and the promotion and development of a virtual campus for virtual broadcast programs through the UVU partners, focusing on peaceful conflict resolution and poverty eradication.

“Collaborations are important for venture development”

Best regards,

Mireya

Good Morning friends…

With my first coffe in the morning …

All entrepreneurs and business owners have the desire sell their  products or they  want their  target audiences are aware that we exist.

It is a daily struggle that our customers or users do not lose motivation in our products , our company.

Strategies Push/Pull for your website ( this part is based on http://solounblog.com )

Pull strategy actions:

• Give your audience the option of subscribing to your content via feeds, mailing lists.
• Develop relationships with the media. Networking where you publish some good news for  journalists and the same goes for bloggers
• Create a blog and write news
• Interviews with leaders and experts on topics related to your website
• Create an online community

Push marketing strategy

• Paid advertising
• Establish and maintain a mailing list ( spam)
• Buying and selling links can take advantage of the forums and communities to get the link for free

Each point reflects your goal you’re looking for at this time for your business.    Can you add some other point ?

Best regards,

Mireya

Good Morning friends,

With my first coffe in the morning …

These days I have been researching for serveing the public relations in our business.  The public relations bring everythings to our business.

I think that public relations are important in small and large business, is the art of managing communication and public to provide, manage and maintain their positive image of your proyect.

Tools to achieve this through the organization of events,lobbying, corporate social responsability plans and relationships with the media.

Public relations can provide several benefits. Promotion of good credibility and gives more exposure to your business and can even result in direct sales through interviews with the media or speaking at conferences and cultivating a reputation eventrations online.

International Associacions

American Advertising Federation (AAF)

American Marketing Association (AMA)

International Public Relations Association (IPRA)

Conféderation Européene des Relations Publiques (CERP)

The art of the public relations

Best regards,

Mireya

Examples of video marketing, broadcast on the network

Good Morning friends,

With my first coffee in the morning …

As entrepreneur has had to make known your products or services in an international , a good way to do this is through the network.

Viral marketing is a cheap tool. Through the network can be generated viral messages including the use of a blog, social network etc…

Viral marketing campaigns in social media, Youtube, Facebook, online and promotional videos for your message to reach more users.

Online marketing campaign a cheap way  your products and messages  reaches to everyone.

Best regards,

Mireya

Good Morning friends,

With my first coffee in the morning …

New technologies  helps a lot because they are accessible to everyone, are very effective, immediate and reach all over the world.

Social Networks are a key element in promoting the campaigns of political parties, business processes of citizen participation or social movements. For example the website of Barack Obama opened http://change.gov/ a section invited citizens to submit their ideas for the new gobernment.

Facebook and Twitter is breaking molds not only in Western countries, but worldwide.

Zuckerman, an expert on the impact of new technologies in the Third World and co-founder of Global Voices Online.In Thrid World countries, however, radio remains the fist, he says, althought closely followed by the multimedia technology of mobile phones, which today are already using about 3,000 million people.

Impact of new technologies in the business

Best regards,

Mireya

Good Morning friends,

With my first coffee in the morning …

Strategies of fidelizacion customer . In a globalized world so as the current one where the same product in several stores there as getting customers. I think the real value of an enterprise is people, service and treatment offered to the customer.

At the end si to avoid the formula recognized by the experts that a satisfed customer is transmitted up to three people, but an unhappy announced their displeasure over a 9 persons.

There are strategies loyalty marketing concept can be  for example: via email, I was remenber that I was in a nice restaurant and the owners each time they make an event or special meal  they will communicate to your customers with a nice and close email. It is a loyalty strategy.

There are different strategies ej: through the discount coupons, gifts, magazines, consumer loyalty card etc…

Fidelizacion strategy – strategy of engagement

Best regards,

Mireya

Good morning friends,

With my first coffee in the morning …

Well come to be informed …Many people  is familiar with Google, Yahoo ..! But they do not know  how, and what is worse is that we do not know all you can do with them.

There is growing interest in the techniques of search engine positioning. They start out as the words SEO and SEM and have an interest to appear on search engines.

SEO is something to be technically difficult and we must have a basic knowledge of programming and marketing. But to promote a product or a website should not be an expert. Search engines have a super simple, with some tools which are chosen keywords and is already online.

There will be a time when the main investment in marketing is online , it can go directly to the customer who wants to come, social networks, search engines or the blogesfere  allow only pay for advertising that reaches people who may be interested in the product.

You can also measure the impact of the campaing: On the Internet you can measure everything: the impact of visitors you’ve had, how long the stayed on your website, who is the person you came, your profile,age,sex ..and this is a huge weapon for sale.

Learning how to optimaze search results,  it can help you

Best regards,

Mireya

Good Morning friends,

With my first coffee in the morning …

The video in the online business is a good option for online marketing.

The main focus of adverstising campaigns is the video, we should  work well the content of the video. We have to make several questions as entrepreneurs and businessmen with business online before deciding whether or not work with videos.

- Videos brings value to your business?

 - How to find the video content sustainable?

- Can I have it  economically and technologically?

Different technologies to download video on the screen : Progressive download, Streaming etc..

There are also suppliers to produce professional videos as :  Interoute, Akamai, NTT (Flumotion) etc..

” Suggestions: Videos for the online business”

Best regards,

Mireya