For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Ethiopia: The Oromia Region

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Good Morning friends,

Today is the last day of the “working -week” ,what will you do this weekend?

I propose you to see the film Black Gold” , I am sure that you will always remember it when you trink one coffee cup again.The film focus on the coffee growers of the Oromia Region of southern and western Ethiopia,the birthplace of coffee.

“For a theree dollars cup of coffee a farmer earns theree cents” the quote refers to the exploits of Ethiopian coffee farmers. Multinacional coffee companies now rule shopping malls and supermerkats and dominate the industry worth over $80 billion,making valuable commodity in the world afer oil.

The film justaposes how the coffee trinkers of the western world pay $3 -$5 for our high-price espresso drinks while the crushingly poor farmers producing yummy espresso beans barely make ends meet.

Why the world accepte it ?

Nice weekend and thinking it in our next coffe cup …



Written by forachance

8 August 2008 at 8:21

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