For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Why we fell in love of some products and not others?

with one comment


Good Morning friends,

How are you? With my first coffee of the morning  I was thinking about because there are products are more successful than others, because we feel in love some products and others non .

For innovative, for exclusive, by vagaries of the market and so on.. there are many reasons and secrets by which a product falls to the public, but almost always behind a good dose of innovation and excellent communication campaign.

Thinking about the launch date, sales, carry out the strategy and launch of this communication is very important , find the message we want to convey , understand the markets and consumers.

The sensory atraction in the products is different of each other, much depends on the percepcion of the senses , the physical attractiveness of the product especially in the beginning.

The successs of a product depends on the attraction we feel to know.

Best regards,


Written by forachance

1 December 2008 at 10:18

One Response

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  1. Mireya! I agree absolutely with the idea. I recommend you to read a fabolous book called “Lovemarks”, by Kevin Roberts (CEO of Satchi & Satchi). I hope you to enjoy it and share impressions with us!
    Big kiss,


    11 December 2008 at 10:24

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