For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Archive for October 2009

Advertising from leading companies in Africa

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Good morning entrepreneurs,
How different places, different situations can inspire to entrepreneurs !

Big brands on the international scene inspire its advertising in relation with Africa

Write some examples:
From Adidas Brand where the most popular figures playing the World Cup in Africa are  with people from this continent.
From Coca Cola

” Some best ideas, best feeelings , best advertisings connected with the African continent”

To connecte, to create, to live !

Best regards,

Mireya Garcia Robredo

Advertisements

Written by forachance

28 October 2009 at 15:57

Advertising Creativity: Interesting books

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Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

Written by forachance

26 October 2009 at 15:27

The book “Half the Sky” about women around the world

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Good Morning entrepreneurs,

I want to dedicate my post today to speak about the fabulous book of Half the Sky, in which the winners of the Pulitzer Nicholas D.Kristof and Sheryl WuDunn, offer a poignant journey through Asia and Africa through the story of women who are changing the world after have been victims of  violations of their rights.

Three  of these women are from Ashoka . This organization  is leading a profound transformation in society.

Women hold up half the sky is a Chinese proverb, however, is above all an aspiration : In much of the world, the girls are uneducated and marginalized, and it is no coincidence that those same countries is where there is the  poverty  disproportionately and chaos.

http://www.halftheskymovement.org/

” If  ever you wondered if you can change the world”

Best regards,

Mireya Garcia

Written by forachance

14 October 2009 at 11:05

The importance of the communication in your project online

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Good Morning  entrepreneurs,

For those entrepreneurs who have an online business must take into account of the contents.

I would like to dedicate a post to the importance of the contents on a website as  one of the most important tools we have for our users return, taste and search engine rankings.

Sometimes these parts of the contents falls a bit in the air from the companies  but in reality is a fundamental element for to have good a Seo web Positioning and return from our users.

Write  fresh, original and relevant contents.

” The art of writing and communicate  in your website  ”

Nice day

Mireya Garcia