Advertising Creativity: Interesting books

Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

• “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
• Marty Neumeier: ” The brand Gap”
• Marty Neumeier: “Zag”
• “Advertising Now. Print” Wiedermann Ed. Taschen
• “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
• “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
• “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

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