Advertising Creativity: Interesting books
Good Morning entrepreneurs,
For entrepreneurs is important to create new ideas,new strategies and new procedures to resolve problems of a company.
Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.
Books that can help us :
- “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
- Marty Neumeier: ” The brand Gap”
- Marty Neumeier: “Zag”
- “Advertising Now. Print” Wiedermann Ed. Taschen
- “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
- “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
- “Bob” Cesar Garcia. Ed. Zapping & Saatchi
“A new idea is crazy until proven worth for something”
Best regards,
Mireya
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