For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Posts Tagged ‘advertising

Advertising Creativity: Interesting books

leave a comment »

Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

Written by forachance

26 October 2009 at 15:27

Advertising awards worldwide

leave a comment »

Good Morning entrepreneurs,

With my first coffee in the morning …

Every year we have a comprenhensive report on marketing communication from  the bin Won.

His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.

Abstract:

THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY

Hbo Voyeur BBDO New York

Jung von Matt, Hamburg Germany

Scholz & Friends , Berlin Germany

THE TOP TV CAMPAIGNS

Play-Doh Sony Fallon London

Gorilla Cadbury’s  Fallon London

Power of Wind Epuon Nordpol

THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS

BBC Cables BBC BBDO New York

Black Boy Studio Brussels Mortierbrigade

Kiddy – Toy jobsintown de Sholz – Friends Berlin

THE TOP  most creative countries

Germany

UsaUK

Spain

Link Rankings : http://www.marketingdirecto.com

Best regards,

Mireya

Written by forachance

23 September 2009 at 14:13

The phenomenon of viral marketing

leave a comment »

Good Morning friends,

How are you? The viral marketing or viral advertising is an inexpensive way to promote a product through world, in fact the most basic form of marketing.

The success of the advertising campaign will be the people are talking or know your product or not. Viral Marketing are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in ” brand awareness”.

The transmission of viral marketing via the Internet may be for example through the publicity or messages sent by e-mail,instant messaging, blogs, videos etc.. by others websites. Through the mobile phone with camara for example record the video and then hung on www.youtube.com, Bluetooth or MMS.

Attention to the difficulties that may exist in the use of viral marketing campaign for example use the format that everybody can easily use ej: If you use a specific software that is not widespread use,which is not too big to be received by the recipient etc..

Ej: Le journalNet found the best viral videos which were presented at the Festival du film viral in Paris last October 21.

“Economic way to promote your product through the viral marketing”

Best regards,

Mireya

Written by forachance

12 November 2008 at 11:17