For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Posts Tagged ‘campaign

Promotional marketing for Christmas

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campana-promocion

Good Morning friends,

How are you? With my first coffee in the morning ..

In an economic situation like the present it is difficult to make provisions for sales, in times of crisis such as promoting.

It is essential to know the characteristics of the costumer today, and using sales promotions as a resource for marketing.

The so-called promotional marketing encompasses a series of actions that have a common characteristic: the sum of an additional stimulus to the product, and a prioritty objective, the activity of the sales or the expected response.

The promotional marketing public has two clear: The ultimate consumer and the dealer ideas for promotions.

Ideas for promotions….

  • Promotions economic: Discounts, special offers and lots of others products.
  • Promotions gift added: Accumulation of points, labels ans so on.
  • Shares in retail outlet: Facilitating contact with the buyer and allow you with information and advice.
  • Shares in other points: Taking advantage of their presence in places of recreation, leisure, entertainment and so on.

Which promotion campaign have you thought for the Christmas?

Best regards,

Mireya

Why we fell in love of some products and not others?

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enamorar

Good Morning friends,

How are you? With my first coffee of the morning  I was thinking about because there are products are more successful than others, because we feel in love some products and others non .

For innovative, for exclusive, by vagaries of the market and so on.. there are many reasons and secrets by which a product falls to the public, but almost always behind a good dose of innovation and excellent communication campaign.

Thinking about the launch date, sales, carry out the strategy and launch of this communication is very important , find the message we want to convey , understand the markets and consumers.

The sensory atraction in the products is different of each other, much depends on the percepcion of the senses , the physical attractiveness of the product especially in the beginning.

The successs of a product depends on the attraction we feel to know.

Best regards,

Mireya

Written by forachance

1 December 2008 at 10:18

The phenomenon of viral marketing

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Good Morning friends,

How are you? The viral marketing or viral advertising is an inexpensive way to promote a product through world, in fact the most basic form of marketing.

The success of the advertising campaign will be the people are talking or know your product or not. Viral Marketing are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in ” brand awareness”.

The transmission of viral marketing via the Internet may be for example through the publicity or messages sent by e-mail,instant messaging, blogs, videos etc.. by others websites. Through the mobile phone with camara for example record the video and then hung on www.youtube.com, Bluetooth or MMS.

Attention to the difficulties that may exist in the use of viral marketing campaign for example use the format that everybody can easily use ej: If you use a specific software that is not widespread use,which is not too big to be received by the recipient etc..

Ej: Le journalNet found the best viral videos which were presented at the Festival du film viral in Paris last October 21.

“Economic way to promote your product through the viral marketing”

Best regards,

Mireya

Written by forachance

12 November 2008 at 11:17