For a chance's Entrepreneurs

Entrepreneurs in emerging countries

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Advertising from leading companies in Africa

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Good morning entrepreneurs,
How different places, different situations can inspire to entrepreneurs !

Big brands on the international scene inspire its advertising in relation with Africa

Write some examples:
From Adidas Brand where the most popular figures playing the World Cup in Africa are  with people from this continent.
From Coca Cola

” Some best ideas, best feeelings , best advertisings connected with the African continent”

To connecte, to create, to live !

Best regards,

Mireya Garcia Robredo

Written by forachance

28 October 2009 at 15:57

Advertising Creativity: Interesting books

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Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,


Written by forachance

26 October 2009 at 15:27