Posts Tagged ‘creativity’
Advertising Creativity: Interesting books
Good Morning entrepreneurs,
For entrepreneurs is important to create new ideas,new strategies and new procedures to resolve problems of a company.
Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.
Books that can help us :
- “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
- Marty Neumeier: ” The brand Gap”
- Marty Neumeier: “Zag”
- “Advertising Now. Print” Wiedermann Ed. Taschen
- “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
- “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
- “Bob” Cesar Garcia. Ed. Zapping & Saatchi
“A new idea is crazy until proven worth for something”
Best regards,
Mireya
Advertising awards worldwide
Good Morning entrepreneurs,
With my first coffee in the morning …
Every year we have a comprenhensive report on marketing communication from the bin Won.
His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.
Abstract:
THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY
Hbo Voyeur BBDO New York
Jung von Matt, Hamburg Germany
Scholz & Friends , Berlin Germany
THE TOP TV CAMPAIGNS
Play-Doh Sony Fallon London
Gorilla Cadbury’s Fallon London
Power of Wind Epuon Nordpol
THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS
BBC Cables BBC BBDO New York
Black Boy Studio Brussels Mortierbrigade
Kiddy – Toy jobsintown de Sholz – Friends Berlin
THE TOP most creative countries
Germany
UsaUK
Spain
Link Rankings : http://www.marketingdirecto.com
Best regards,
Mireya
Global entrepreneurship Week 2009
Good Morning Friends,
With my first coffe in the morning, I inform you about the event Global Entrepreneurship Week, taking place throughout the world between 16 and 22 November 2009. 
Global Initiatitive to inspire young people to make maximum use of their creativity,innovation and imagination.
Participating students,teachers,businessmen,social leaders,business leaders to promote entrepreneurship throughout in the world.
Best regards,
Mireya Garcia
Inspire them to think big and transform their ideas into reality.
Opportunity for creative entrepreneurs in Latin America
Good Morning friends,
With my first coffee in the morning …
Remenber the enormous opportunity for those creative and talented young people from Latin America who want to specialize in the world of video games.
For all entrepreneurs who have a project related to games consoles, computers, laptops, this is an opportunity to innovate and develop your creativity.
Your game will be played around the world as well as a grant to develop video games.
Terms and conditions of the competition in:
http://www.mtvla.com/especiales/level1/
Opportunity for creative entrepreneurs in Latin America
Best regards,
Mireya
The importance of creativity in your business
Good Morning friends,
With my first coffee in the morning …
There are many people , including CEO who think that creativity is scarce in humans.
But everyone is creative in some degree, usually in jobs do no have opportunities to develop the creativity of employees and increasing lack of time etc…
There is no doubt that some people are more creative that others, but many companies are not concerned to leave space for creativity and get their full potential.
Normally you create R+D department is but a small part of the company, ideally in an enterprise is to enhance the creativity in all individuals to obtain great results.
Books about creativity:
MIHALKO, MICHAEL: “Thinkertoys. How to Develop Creativity in Business”
BARKER, A.: “… for 30 minutes brainstorming”
Best regards,
Mireya
Yourself can be your communications and public relations agency
Good Morning friends,
How are you? With my first coffee in the morning…
Communication, adversiting and public relations a large market for an exciting profession,creative and necessary for your business.
Getting visibility, enhance the brand and communicating is a challenge for your company. Search for creativity in all parts of the world need to show value and professionalism at all times.
Using techniques of marketing, appealing to the information, define and commnicate your message effectively creating magazines,catalogs,adversiting,emails,web design and so on …Having a variety of skills to ensure that all this is efficient.
Find the message that we want to convey, should be the identification, the essence of the company, should convey its mission and vision. Second planning, ways to use and carry it out.
The business spending on communication,trying to talk to their markets, is a considerable expense. Cut costs by using messages clear, specific and why should decide for your brand, adapt your message to the lifestyle of your customers, bring innovation, created in the same language used by clients goals.
Define who we are in our message and we offer …
create,surprise,impact!!!!
Best regards,
Mireya
Global Entrepreneur Week
Good Morning friends,
How are you? With my first coffee of the morning I was waching the video from GLOBAL ENTREPRENEURSHIP WEEK.
Global entrepreneurship Week will be held from November 17-23 November 2008, where millions of young people can connect their ideas and introducing these ideas to reality and pronouncing the birth of something new.
Create http://unleashingideas.org/ a personal profile and start connecting with others around the world who share innovation,imagination and creativity. You could meet someone who inspires your next great idea..or a collaborator..or a potential investor who finances your startup.
Can your school,organization or company hold at least one activity during the Week to help inspire,connect or engage aspiring entrepreneurs?Then sign up to be an official Partner of Global Entrepreneurship Week.
Remember,your activity needs to be registered with us for it to be an official Global Entrepreneurship Week event!
Join the Speednetwork in Globe and many more activities. Transform any idea into reality is something that you can make any culture of the world.
“Have confidence that you can make your dreams, you are young you can change the earth”
Do not miss it !
Best regards,
Mireya
Develpment of ideas for increasing productivity of the business
Good Morning friends,
How are you? With my first coffee in the morning I was thinking about the ingredients that make up a company, in addition to the capital,equipment,technology sometimes are not enough,there are other intangible elements that provide much value and are difficult to value.
The ideas produced, not everyone does but how much have a good idea? Good ideas make a big optimization to the company,ideas for improving various bids for professionals, share thoughts generates a wealth of business.
The art of thinking ,is an art,not everybody has the same creativity, not everyone knows how to use that creativity applied to the business world is very important.
The benefit of having employees with good ideas should be valued and rewarded.
Best regards,
Mireya
Creativity very important for business
Good Morning friends,
How are you today? The imagination, creativity is very important to your business. A good showcase could increase sales by up to 20%. The goal is to attract “spectator” wake up and get their feelings come into your establishment or your website.
Depends largely on the light, colors and forms used. The colors produced as stimulus immediate, lasting and high information content by the person who looks a showcase.
It is a simple and economical way of what, big or small, cold or warm, striking or so discreet.
The most important thing is to know the message we want to convey. We need to achieve to seduce the person you’re looking at our product, which will draw attention and to incite the place.
The importance of seduction in a business.
Best regards,
Mireya
Design of ciberbusiness
Good morning friends,
Taking the first coffee of the morning, I reflected on the importance of creativity in your site, the art of achieving an attractive visual of the page web, since the Internet is a medium where the surfer can change easily from page in a second with a single “click”.
The creativity on the Internet is important, companies are becoming more aware of the importance of caring and develop its website. You should feel comfortable, to enjoy and to find what you expect. So are as important content, such as navigation and interactivity.
Some companies choose for the creativity of colors, music, others to create a story around the brand or image, others for interactive content (spaces multimedia, games, etc.) others creative winks etc..
The art of creating designs websites attractive and comfortable lead you to achieve greater success.
“The art of creating designs websites attractive and comfortable lead you to achieve greater success”
Best regards,
Mireya Garcia
