For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Posts Tagged ‘creativity

Advertising Creativity: Interesting books

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Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

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Written by forachance

26 October 2009 at 15:27

Advertising awards worldwide

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Good Morning entrepreneurs,

With my first coffee in the morning …

Every year we have a comprenhensive report on marketing communication from  the bin Won.

His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.

Abstract:

THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY

Hbo Voyeur BBDO New York

Jung von Matt, Hamburg Germany

Scholz & Friends , Berlin Germany

THE TOP TV CAMPAIGNS

Play-Doh Sony Fallon London

Gorilla Cadbury’s  Fallon London

Power of Wind Epuon Nordpol

THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS

BBC Cables BBC BBDO New York

Black Boy Studio Brussels Mortierbrigade

Kiddy – Toy jobsintown de Sholz – Friends Berlin

THE TOP  most creative countries

Germany

UsaUK

Spain

Link Rankings : http://www.marketingdirecto.com

Best regards,

Mireya

Written by forachance

23 September 2009 at 14:13

Global entrepreneurship Week 2009

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Good Morning Friends,

With my first coffe in the morning,  I inform you about the event Global Entrepreneurship Week, taking place throughout the world between 16 and 22 November 2009. global

Global Initiatitive to inspire young people to make maximum use of their creativity,innovation and imagination.

Participating students,teachers,businessmen,social leaders,business leaders to promote entrepreneurship throughout in the world.

Best regards,

Mireya Garcia

Inspire them to think big and transform their ideas into reality.

Written by forachance

29 July 2009 at 12:02

Opportunity for creative entrepreneurs in Latin America

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video-juegos

Good Morning friends,

With my first coffee in the morning …

Remenber the enormous opportunity for those creative and talented young people from Latin America who want to specialize in the world of video games.

For all entrepreneurs who have a project related to games consoles, computers, laptops, this is an opportunity to innovate and develop your creativity.

Your game will be played around the world as well as a grant to develop video games.

Terms and conditions of the competition in:

http://www.mtvla.com/especiales/level1/

Opportunity for creative entrepreneurs in Latin America

Best regards,

Mireya

Written by forachance

26 January 2009 at 11:14

The importance of creativity in your business

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cybermedios-jorge-lizama-entorno-creativo-empresa

Good Morning friends,

With my first coffee in the morning …

There are many people , including CEO who think that creativity is scarce in humans.

But everyone is creative in some degree, usually in jobs do no have opportunities to develop the creativity of employees and increasing lack of time etc…

There is no doubt that some people are more creative that others, but many companies are not concerned to leave space for creativity and get their full potential.

Normally you create  R+D department is but a small part of the company, ideally in an enterprise is to enhance the creativity in all individuals to obtain great results.

Books about creativity:

MIHALKO, MICHAEL: “Thinkertoys. How to Develop Creativity in Business”

BARKER, A.: “… for 30 minutes brainstorming”

KASTIKA, E. “disorganization creative, innovative organization,”
RAY, M. y MYERS, R.: “Creativity in Business”
THOMPSON, C. “Chic”: “The big idea”

Best regards,

Mireya

Written by forachance

20 January 2009 at 13:49

Yourself can be your communications and public relations agency

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comunicacion

Good Morning friends,

How are you? With my first coffee in the morning…

Communication, adversiting and public relations a large market for an exciting profession,creative and necessary for your business.

Getting visibility, enhance the brand and communicating is a challenge for your company. Search for creativity in all parts of the world need to show value and professionalism at all times.

Using techniques of marketing, appealing to the information, define and commnicate your message effectively creating magazines,catalogs,adversiting,emails,web design and so on …Having a variety of skills to ensure that all this is efficient.

Find the message that we want to convey, should be the identification, the essence of the company, should convey its mission and vision. Second planning, ways to use and carry it out.

The business spending on communication,trying to talk to their markets, is a considerable expense. Cut costs by using messages clear, specific and why should decide for your brand, adapt your message to the lifestyle of your customers, bring innovation, created in the same language used by clients goals.

Define who we are in our message and we offer …

create,surprise,impact!!!!

Best regards,

Mireya

Written by forachance

28 November 2008 at 9:53

Global Entrepreneur Week

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Good Morning friends,

How are you? With my first coffee of the morning I was waching the video from GLOBAL ENTREPRENEURSHIP WEEK.

Global entrepreneurship Week will be held from November 17-23 November 2008, where millions of young people can connect their ideas and introducing these ideas to reality and pronouncing the birth of something new.

Create http://unleashingideas.org/ a personal profile and start connecting with others around the world who share innovation,imagination and creativity. You could meet someone who inspires your next great idea..or a collaborator..or a potential investor who finances your startup.

Can your school,organization or company hold at least one activity during the Week to help inspire,connect or engage aspiring entrepreneurs?Then sign up to be an official Partner of Global Entrepreneurship Week.

Remember,your activity needs to be registered with us for it to be an official Global Entrepreneurship Week event!

Join the Speednetwork in Globe and many more activities. Transform any idea into reality is something that you can make any culture of the world.

“Have confidence that you can make your dreams, you are young you can change the earth”

Do not miss it !

Best regards,

Mireya