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Advertising Creativity: Interesting books

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Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

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Written by forachance

26 October 2009 at 15:27