For a chance's Entrepreneurs

Entrepreneurs in emerging countries

Posts Tagged ‘Marketing/Creativity/Advertising

The importance of the communication in your project online

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Good Morning  entrepreneurs,

For those entrepreneurs who have an online business must take into account of the contents.

I would like to dedicate a post to the importance of the contents on a website as  one of the most important tools we have for our users return, taste and search engine rankings.

Sometimes these parts of the contents falls a bit in the air from the companies  but in reality is a fundamental element for to have good a Seo web Positioning and return from our users.

Write  fresh, original and relevant contents.

” The art of writing and communicate  in your website  ”

Nice day

Mireya Garcia

Social Networks: useful tool for entrepreneurs

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Good Morning friends,

Social Networks are useful tool for entrepreneurs in a variety of ways:

Public relations : entrepreneurs are aware of the imporatance of social networks to have a good network of contacts.

Throught of social Media will know other interesting people for your project, possible partnerships, collaborations or learn new developments in its industry, as well as see what others are doing.

You  can  use them for Marketing : the use the virtual media permit build advertising message with imagination et cheaper.

They are useful for the internalization of your project too.

Famous Social Network  :  Facebook, Sonico, Myspace, Linkedin, Xing, Twitter, Flickr, Youtube, Orkut.

More useful in Latinoamerica: mySpace, hi5, Google’s Orkut, Facebook[

Take adventage with  social networks for your project
Best regards,

Mireya Garcia

The most frequent errors of the entrepreneur

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libro_negro

Good Morning friends,

With my first coffee in the morning …

I was in a business advisory chat the  other day in which he analyzes the mistakes of entrepreneurs.

As entrepreneurial mistakes that we must take into account  for have less risk of failure.

  • To assume the viability of the business– as entrepreneurs tend to think that ours is the best but it will benefit for the customers.
  • How to see the future of our customers product, understands our explanations, we use language well, arguments etc..
  • The lack of planning dedicate a few hours a month to plan ahead, look at the external environment, changes that are happening etc..
  • The market segments are divided by knowing who we are heading
  • Make a good plan for feasibility and watch the cash.

Important points when undertaking

Recommended books: Book entrepreneur by Fernando Trias de Bes

Best regards,

Mireya

The failure to entrepreneurs

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jovenes_fracasos_3

Good Morning friends,

I was thinking why the failure of entrepreneurs is difficult to analyse the failures of our failures. The factors of the failure may be more a lack of planning, poor marketing, discouragement, lack of money, not having a good study of competition and so.

Fernando Trias de Bes, consultant and writer. Has just published the book “ The black book for the entrepreneur” in his book summarizes the key judgements grouped in 5 major areas : Ther person who takes, the idea of business ,partners, industry and management growth.

Failures are part of the success

Best regards,

Mireya

Marketing : loyalty strategies

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fidelizacionGood Morning friends,

With my first coffee in the morning …

Strategies of fidelizacion customer . In a globalized world so as the current one where the same product in several stores there as getting customers. I think the real value of an enterprise is people, service and treatment offered to the customer.

At the end si to avoid the formula recognized by the experts that a satisfed customer is transmitted up to three people, but an unhappy announced their displeasure over a 9 persons.

There are strategies loyalty marketing concept can be  for example: via email, I was remenber that I was in a nice restaurant and the owners each time they make an event or special meal  they will communicate to your customers with a nice and close email. It is a loyalty strategy.

There are different strategies ej: through the discount coupons, gifts, magazines, consumer loyalty card etc…

Fidelizacion strategy – strategy of engagement

Best regards,

Mireya

Online marketing strategies

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consultor-marketing-online

Good Morning friends,

With my first coffee in the morning..

The  marketing strategy to be implemented should be seen as central to the customer approach, since this field of study and concern on the part of the whole organization.

Internet is a marketing medium that requires follow specific rules and regulations for doing business effectively.

Using online marketing strategies can challenge the traditional marketing and even to the methods used in radio and television. In this strategy toward consumers are going to information and not seeking the means to target customers, and consumers users who initiates the communication.

Online marketing strategies we can emphasize that the marketing executives of the companies are supporting the idea of using the Internet to reach consumers  and more attractive and innovative.

This new challenge promotes and requires the areas of traditional marketing to engage in solving the universal problem: traditional advertsiting, therefore organizations  must now consider new ways to make their marketing strategies.

The role that is taking the Internet these days is so strong that any large company that wants to continue marking the leadership and avoid obsolescence must adjust their marketing strategies to online or online.

Interesting books  about it: Daniel S.Janal (Internet Marketing), Sandra Guadalupe Martinez de la Pena (2003) (Impact of Information Technology)

Online marketing initiatives to make its sales grow

Best regards,

Mireya Garcia

Professional techniques to make your competitive office

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mireyaGood Morning friends,

How are you? With my first coffee in the morning…

I was thinking about all the entrepreneurs who start with a small office, I would like to speak today of how to make this small office will be  professional with the time , you need to have a renewed  and modern office when the company   begin be bigger,  it is a matter of marketing and positioning.

There are small businesses that start with 1 or 2 employees but then they grow up we need to adapt to the new situation.

It is not only necessary to recruit professional people but also people who give you completely trust.

Came a moment that you have to delegate tasks , the customer will usually like you have in the office more than one person to solve the problems, came a moment that you can not cover everything.

People looking for  with different profiles that are not all equal for to get better resultats.

When the office grows is very important to know the organization and management to continue getting good results.

The renewal of the office is the key to development proyect.

Best regards,

Mireya

Promotional marketing for Christmas

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campana-promocion

Good Morning friends,

How are you? With my first coffee in the morning ..

In an economic situation like the present it is difficult to make provisions for sales, in times of crisis such as promoting.

It is essential to know the characteristics of the costumer today, and using sales promotions as a resource for marketing.

The so-called promotional marketing encompasses a series of actions that have a common characteristic: the sum of an additional stimulus to the product, and a prioritty objective, the activity of the sales or the expected response.

The promotional marketing public has two clear: The ultimate consumer and the dealer ideas for promotions.

Ideas for promotions….

  • Promotions economic: Discounts, special offers and lots of others products.
  • Promotions gift added: Accumulation of points, labels ans so on.
  • Shares in retail outlet: Facilitating contact with the buyer and allow you with information and advice.
  • Shares in other points: Taking advantage of their presence in places of recreation, leisure, entertainment and so on.

Which promotion campaign have you thought for the Christmas?

Best regards,

Mireya

Video marketing online

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Good Morning friends,

 With my first coffee of the morning I was thinking of all the entrepreneurs and people who are doing marketing online and have to design a video, as a strategy for its marketing campaign online.

The marketing videos online business is the key differentiator for companies seeking to communicate the profile of your product effectively and to benefit from the short-term. The video is one of the best options because today the average call time user is measure in seconds.

Marketing a video is an art complex to transmit the user’s desire to meet to find what the customer looking for in the shortest time possible and as efficiently as possible. His video store in the website that has a strong impact, the video should be  dynamic,communicate effectively.

It should be one of the first things you see when you arrive at the site,considering the choice of music,fashion words etc..

Think before what you want to convey and how to achieve the desired success through video created in a dynamic,attractive way informing customers about the products,services and skills offered by your company.

Video online a special tool for your business

Best regards,

Mireya

Written by forachance

19 November 2008 at 9:36

The phenomenon of viral marketing

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Good Morning friends,

How are you? The viral marketing or viral advertising is an inexpensive way to promote a product through world, in fact the most basic form of marketing.

The success of the advertising campaign will be the people are talking or know your product or not. Viral Marketing are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in ” brand awareness”.

The transmission of viral marketing via the Internet may be for example through the publicity or messages sent by e-mail,instant messaging, blogs, videos etc.. by others websites. Through the mobile phone with camara for example record the video and then hung on www.youtube.com, Bluetooth or MMS.

Attention to the difficulties that may exist in the use of viral marketing campaign for example use the format that everybody can easily use ej: If you use a specific software that is not widespread use,which is not too big to be received by the recipient etc..

Ej: Le journalNet found the best viral videos which were presented at the Festival du film viral in Paris last October 21.

“Economic way to promote your product through the viral marketing”

Best regards,

Mireya

Written by forachance

12 November 2008 at 11:17