Online marketing strategies

Good Morning friends,

With my first coffee in the morning..

The  marketing strategy to be implemented should be seen as central to the customer approach, since this field of study and concern on the part of the whole organization.

Internet is a marketing medium that requires follow specific rules and regulations for doing business effectively.

Using online marketing strategies can challenge the traditional marketing and even to the methods used in radio and television. In this strategy toward consumers are going to information and not seeking the means to target customers, and consumers users who initiates the communication.

Online marketing strategies we can emphasize that the marketing executives of the companies are supporting the idea of using the Internet to reach consumers  and more attractive and innovative.

This new challenge promotes and requires the areas of traditional marketing to engage in solving the universal problem: traditional advertsiting, therefore organizations  must now consider new ways to make their marketing strategies.

The role that is taking the Internet these days is so strong that any large company that wants to continue marking the leadership and avoid obsolescence must adjust their marketing strategies to online or online.

Interesting books  about it: Daniel S.Janal (Internet Marketing), Sandra Guadalupe Martinez de la Pena (2003) (Impact of Information Technology)

Online marketing initiatives to make its sales grow

Best regards,

Mireya Garcia

Promotional marketing for Christmas

Good Morning friends,

How are you? With my first coffee in the morning ..

In an economic situation like the present it is difficult to make provisions for sales, in times of crisis such as promoting.

It is essential to know the characteristics of the costumer today, and using sales promotions as a resource for marketing.

The so-called promotional marketing encompasses a series of actions that have a common characteristic: the sum of an additional stimulus to the product, and a prioritty objective, the activity of the sales or the expected response.

The promotional marketing public has two clear: The ultimate consumer and the dealer ideas for promotions.

Ideas for promotions….

• Promotions economic: Discounts, special offers and lots of others products.
• Promotions gift added: Accumulation of points, labels ans so on.
• Shares in retail outlet: Facilitating contact with the buyer and allow you with information and advice.
• Shares in other points: Taking advantage of their presence in places of recreation, leisure, entertainment and so on.

Which promotion campaign have you thought for the Christmas?

Best regards,

Mireya

Why we fell in love of some products and not others?

Good Morning friends,

How are you? With my first coffee of the morning  I was thinking about because there are products are more successful than others, because we feel in love some products and others non .

For innovative, for exclusive, by vagaries of the market and so on.. there are many reasons and secrets by which a product falls to the public, but almost always behind a good dose of innovation and excellent communication campaign.

Thinking about the launch date, sales, carry out the strategy and launch of this communication is very important , find the message we want to convey , understand the markets and consumers.

The sensory atraction in the products is different of each other, much depends on the percepcion of the senses , the physical attractiveness of the product especially in the beginning.

The successs of a product depends on the attraction we feel to know.

Best regards,

Mireya

Creativity very important for business

Good Morning friends,

How are you today? The imagination, creativity is very important to your business. A good showcase could increase sales by up to 20%. The goal is to attract “spectator” wake up and get their feelings come into your establishment or your website.

 

Depends  largely on the light, colors and forms used.  The colors produced as stimulus immediate, lasting and high information content by the person who looks a showcase.

 It is a simple and economical way of what, big or small, cold or warm, striking or so discreet.

 

The most important thing is to know the message we want to convey. We need to achieve to seduce the person you’re looking at our product, which will draw attention and to incite the place.

 

  The  importance of seduction in a business.

 

Best regards,

 

Mireya

Strategies for products that we can not sell

Good Morning friends,

How are you? I was talking coffee and I was remembering   that we do with all those products that do not sell we are becoming a weekly basis and there is not way to sell.

… For some reason we do not know , there are products we sell in a very quick on the market have a high demand, but there are other products that are doomed to our store or warehouse.

Different strategies are used in the market to get rid of these products. (sell abroad, exposing them at the flea market at very low prices hung on the poster for promotions or sales, as balances via the Internet or via the format of “outlet”) . To avoid this it is best to do a proper management of stock and make a good planning.

     “Find a strategy to sell those products unmarketable”

Best regards,

Mireya