Advertising from leading companies in Africa

Good morning entrepreneurs,

How different places, different situations can inspire to entrepreneurs !

Big brands on the international scene inspire its advertising in relation with Africa

Write some examples:

From Adidas Brand where the most popular figures playing the World Cup in Africa are  with people from this continent.

From Coca Cola

” Some best ideas, best feeelings , best advertisings connected with the African continent”

To connecte, to create, to live !

Best regards,

Mireya Garcia Robredo

Advertising Creativity: Interesting books

Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

• “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
• Marty Neumeier: ” The brand Gap”
• Marty Neumeier: “Zag”
• “Advertising Now. Print” Wiedermann Ed. Taschen
• “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
• “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
• “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

The book “Half the Sky” about women around the world

Good Morning entrepreneurs,

I want to dedicate my post today to speak about the fabulous book of “Half the Sky“, in which the winners of the Pulitzer Nicholas D.Kristof and Sheryl WuDunn, offer a poignant journey through Asia and Africa through the story of women who are changing the world after have been victims of  violations of their rights.

Three  of these women are from Ashoka . This organization  is leading a profound transformation in society.

Women hold up half the sky is a Chinese proverb, however, is above all an aspiration : In much of the world, the girls are uneducated and marginalized, and it is no coincidence that those same countries is where there is the  poverty  disproportionately and chaos.

http://www.halftheskymovement.org/

” If  ever you wondered if you can change the world”

Best regards,

Mireya Garcia

The importance of the communication in your project online

Good Morning  entrepreneurs,

For those entrepreneurs who have an online business must take into account of the contents.

I would like to dedicate a post to the importance of the contents on a website as  one of the most important tools we have for our users return, taste and search engine rankings.

Sometimes these parts of the contents falls a bit in the air from the companies  but in reality is a fundamental element for to have good a Seo web Positioning and return from our users.

Write  fresh, original and relevant contents.

” The art of writing and communicate  in your website  ”

Nice day

Mireya Garcia

India and Nigeria : Interviews social entrepreneurs

Good Morning friends,

How are you?

The benefit Incubator Social Services in the World ( GSBI ) is the program sponsored by the Center for Science,Technology and Society at Santa Clara University. It works with social entrepreneurs to give them motivation to them and their organizations.

From the GSBI, the Global Social Benefit Incubator and the Next Billion Blog comes a serie of video interviews of social entrepreneurs meeting for the Global Social Benefit Incubator.

The first person interviewed was Nnaemeka Ikegwuonu

who runs a small business of radio for rural states in Nigeria, providing poor farmers in rural communities and isolated rural radio full of information and sustainable and developmen in local languages.

Another example is Sish Manoj is  Indian, but has a different vision of affordable energy for rural communities.

Post originally published  Juliana Rincon Parra

“Knowledge from social entrepreneurs”

Best regards,

Mireya

Advertising awards worldwide

Good Morning entrepreneurs,

With my first coffee in the morning …

Every year we have a comprenhensive report on marketing communication from  the bin Won.

His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.

Abstract:

THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY

Hbo Voyeur BBDO New York

Jung von Matt, Hamburg Germany

Scholz & Friends , Berlin Germany

THE TOP TV CAMPAIGNS

Play-Doh Sony Fallon London

Gorilla Cadbury’s  Fallon London

Power of Wind Epuon Nordpol

THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS

BBC Cables BBC BBDO New York

Black Boy Studio Brussels Mortierbrigade

Kiddy – Toy jobsintown de Sholz – Friends Berlin

THE TOP  most creative countries

Germany

UsaUK

Spain

Link Rankings : http://www.marketingdirecto.com

Best regards,

Mireya

International Cooperation in the world

Good Morning friends,

Different  informations relationed with the International Cooperation :

– With regard to international Cooperation in research has created a page that can results show interesting.Users of this page find a common  space with general information on policies and strategies put in place in different topics and countries, as well as financial instruments in different types of programs and projects carried out over succesive.

Access to this page is available in http://ec.europa.eu/research/iscp/index.cfm

I take this post to leave some interesting blog on international cooperation:

http://euroamericanassociation.blogspot.com/

-World Development Reports and links to interesting articles and data: America,Europe and Eurasia,Africa and Pacific. Education and development. Quality of governance and development. International cooperation to development.  Blog of the Euro American Association of Economic Development Studies.

http://euforic.blogspot.com/2007/03/african-union-cooperation-with-regional.html

Forum Europeen de cooperation internationale

http://conectafrica.wordpress.com/about/

Virtual Communities & Fair Tourism 2.0″

” Working together in this life “

Best regards,

Mireya Garcia

Building a business plan through of bSherpas

Good Morning friends,

Do you know the tools  in bSherpas for entrepreneurs ?

The platform bSherpas is focused mainly  for emerging entrepreneurs .

The new tool  “tutors” help  entrepreneurs turn their idea into a plan, get a team of professional volunteers who help  develop your business plan from its experience.

bSherpas ( Business Sherpas ) from Intercom Group leader in building Internet businesses in Spain and a major player in Europe, with over 40 businesses developed, has created the largest online platform to engage and collaborate on business projects.

If you are an entrepreneur how can  get a tutor ?

Once you have uploaded your project, you will find a tools section in a tab of it.There, when you activate the tool Business Plan, will offer the opportunity to invite by email to people you want to be your tutors and / or activate an alert to the tutors who are looking for a project.

Important to create good business plan before going to an investor

Best regards,

Mireya Garcia

Opportunity for Colombian Entrepreneurs

Good Morning friends,

As undertake in another country? The internalization is closely linked to entrepreneurship and it are  concepts that are linked.

I take this post  to inform that the Chambre of Lugo (Spain)  has a proyect with The ParqueSoft ( Colombia) with  programs  to benefit Colombian entrepreneurs from all sectors to undertake in Spain.

Through these agreements Colombian entrepreneurs may establish branches of their companies in Spain.

For more information: Juan Manuel Delgado, Director of Parque Soft Palmira

jdelgade@parquesoft.com

http://www.parquesoft.com/

Best regards,

“Opportunity for Colombian entrepreneurs to undertake in Spain”

Mireya  Garcia

Rosario Valley – Entrepreneurs of Argentina

Good Morning friends,

Thanks to Guido Weber,  I know Rosario Valley ( Argentina ) !

Rosario Valley – Palermo Valley are   new ventures nonprofit that seeks to unite and push the community of web entrepreneurs from Argentina through periodic events.

Rosario an area where entrepreneurs are constantly arising from the large areas related to techology .

New initiatives , events come from  Palermo Valley, Rosario Valley for the community ( entrepreneurs, educational institucions etc ..)

Meeting ! New initiatives for entrepreneurs  !

Best regards,

Mireya Garcia