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Archive for the ‘Advertising / Creativity’ Category

Advertising from leading companies in Africa

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Good morning entrepreneurs,
How different places, different situations can inspire to entrepreneurs !

Big brands on the international scene inspire its advertising in relation with Africa

Write some examples:
From Adidas Brand where the most popular figures playing the World Cup in Africa are  with people from this continent.
From Coca Cola

” Some best ideas, best feeelings , best advertisings connected with the African continent”

To connecte, to create, to live !

Best regards,

Mireya Garcia Robredo

Advertisements

Written by forachance

28 October 2009 at 15:57

Advertising Creativity: Interesting books

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Good Morning entrepreneurs,

For entrepreneurs is important to create new ideas,new strategies and new procedures to  resolve problems of  a company.

Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.

Books that can help us :

  • “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
  • Marty Neumeier: ” The brand Gap”
  • Marty Neumeier: “Zag”
  • “Advertising Now. Print” Wiedermann Ed. Taschen
  • “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
  • “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
  • “Bob” Cesar Garcia. Ed. Zapping & Saatchi

“A new idea is crazy  until proven worth for something”

Best regards,

Mireya

Written by forachance

26 October 2009 at 15:27

Advertising awards worldwide

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Good Morning entrepreneurs,

With my first coffee in the morning …

Every year we have a comprenhensive report on marketing communication from  the bin Won.

His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.

Abstract:

THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY

Hbo Voyeur BBDO New York

Jung von Matt, Hamburg Germany

Scholz & Friends , Berlin Germany

THE TOP TV CAMPAIGNS

Play-Doh Sony Fallon London

Gorilla Cadbury’s  Fallon London

Power of Wind Epuon Nordpol

THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS

BBC Cables BBC BBDO New York

Black Boy Studio Brussels Mortierbrigade

Kiddy – Toy jobsintown de Sholz – Friends Berlin

THE TOP  most creative countries

Germany

UsaUK

Spain

Link Rankings : http://www.marketingdirecto.com

Best regards,

Mireya

Written by forachance

23 September 2009 at 14:13

Inventions and entrepreneurs can save the world

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Good Morning friends,

With my first coffee in the morning,

Today I would like to talk about Jon Böhmer, inventor of the ” Kyoto box”.

fogaosolar

A solar cooker made from two cardboard boxes, is convinced that his invention will save many lives and many trees in the world.

Jon has been awarded by the Forum for the Future with  75.000 dollars  a few weeks ago with the creation  prototype the solar cooking soon become a reality in over twenty countries in Africa,Asia and Latin America.

Jon  BÖHNER Norwegian based in Kenya, says that thanks to its solar cooking will be allowed not to cut trees in many countries and also ended up  with the violations of women in the woods collecting  firewood and it allow to boil water very easy  . The difference with the  others  solar cooking is that it costs 4 eur .

Solving ecological,economic and efficient to generate energy in developing countries.

Best regards,

Mireya

Written by forachance

28 April 2009 at 10:27

Online adversiting increases

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marketing

Good Morning friends,

With my fist coffee in the morning …

Investment in Internet advertising in increasing according to a study that analyzes Zenithmedia the trend in the advertising market.

So put the Internet as the medium that more experienced  increase  in  advertising (19.7%)

 The study also explains that while adversiting in the mobile phone market has not  just take off and the expectations for blog adversiting has not been met, on the other hand  in social networks have increase income  from advertising.

Internet  will be the primary advertising medium in the US in 2011.

Best regards,

Mireya

Written by forachance

2 March 2009 at 9:30

The importance of creativity in your business

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cybermedios-jorge-lizama-entorno-creativo-empresa

Good Morning friends,

With my first coffee in the morning …

There are many people , including CEO who think that creativity is scarce in humans.

But everyone is creative in some degree, usually in jobs do no have opportunities to develop the creativity of employees and increasing lack of time etc…

There is no doubt that some people are more creative that others, but many companies are not concerned to leave space for creativity and get their full potential.

Normally you create  R+D department is but a small part of the company, ideally in an enterprise is to enhance the creativity in all individuals to obtain great results.

Books about creativity:

MIHALKO, MICHAEL: “Thinkertoys. How to Develop Creativity in Business”

BARKER, A.: “… for 30 minutes brainstorming”

KASTIKA, E. “disorganization creative, innovative organization,”
RAY, M. y MYERS, R.: “Creativity in Business”
THOMPSON, C. “Chic”: “The big idea”

Best regards,

Mireya

Written by forachance

20 January 2009 at 13:49

Motivate your staff to crontribute ideas

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Good Morning friends,

How are you? With my first coffee of the morning on a rainy day I take this opportunity to talk of the motivatation  for our employees to contribute ideas to achieve the goals we have.

To  increase the productivity of the proyect is important for people who are in charge that contribute to ideas. How do we get? Achieve a change of behavior and they feel motivated to participate actively in the business are major challenges.

The brainstorming is a technique that generates creative proposals. Are dynamic group where all ideas are given writing, one of the members assumes a role that will be the “facilitator”.

You can start the session with a question , is important not to encourage creticize at first,the quantity is as important as quality, get writing. Do not evaluate at the meeting the ideas and techniques used to promote the participation of all.

You can go to associate ideas and creating challenges.

Promote ideas among all team members can lead to increased productivity.

Best regards,

Mireya

Written by forachance

31 October 2008 at 11:04