Archive for the ‘Advertising / Creativity’ Category
Advertising from leading companies in Africa
” Some best ideas, best feeelings , best advertisings connected with the African continent”
To connecte, to create, to live !
Best regards,
Mireya Garcia Robredo
Advertising Creativity: Interesting books
Good Morning entrepreneurs,
For entrepreneurs is important to create new ideas,new strategies and new procedures to resolve problems of a company.
Creative ideas emerge to connect existing ideas around us, knowledge and have the imagination to go beyond normal.
Books that can help us :
- “Truth, lies and advertising. The art of account planning”. Jon Steel. Ed. Wiley
- Marty Neumeier: ” The brand Gap”
- Marty Neumeier: “Zag”
- “Advertising Now. Print” Wiedermann Ed. Taschen
- “Kiss & Sell ” . Robert Sawyer. Ed. Indexbook
- “How to catch the big idea. The strategies os the top creatives”. Ralph Langwort. Publicis Corporate Publishing.
- “Bob” Cesar Garcia. Ed. Zapping & Saatchi
“A new idea is crazy until proven worth for something”
Best regards,
Mireya
Advertising awards worldwide
Good Morning entrepreneurs,
With my first coffee in the morning …
Every year we have a comprenhensive report on marketing communication from the bin Won.
His report is based on the classification of 12,000 prizes won by 1,702 agencies worlwide. In such classification has resulted Germany as the most creative country.
Abstract:
THE TOP AGENCIES IN THE WORLD BY TOTAL CREATIVITY
Hbo Voyeur BBDO New York
Jung von Matt, Hamburg Germany
Scholz & Friends , Berlin Germany
THE TOP TV CAMPAIGNS
Play-Doh Sony Fallon London
Gorilla Cadbury’s Fallon London
Power of Wind Epuon Nordpol
THE TOP ALERNATIVE ¬ INNOVATIVE MEDIA CAMPAIGNS
BBC Cables BBC BBDO New York
Black Boy Studio Brussels Mortierbrigade
Kiddy – Toy jobsintown de Sholz – Friends Berlin
THE TOP most creative countries
Germany
UsaUK
Spain
Link Rankings : http://www.marketingdirecto.com
Best regards,
Mireya
Inventions and entrepreneurs can save the world
Good Morning friends,
With my first coffee in the morning,
Today I would like to talk about Jon Böhmer, inventor of the ” Kyoto box”.
A solar cooker made from two cardboard boxes, is convinced that his invention will save many lives and many trees in the world.
Jon has been awarded by the Forum for the Future with 75.000 dollars a few weeks ago with the creation prototype the solar cooking soon become a reality in over twenty countries in Africa,Asia and Latin America.
Jon BÖHNER Norwegian based in Kenya, says that thanks to its solar cooking will be allowed not to cut trees in many countries and also ended up with the violations of women in the woods collecting firewood and it allow to boil water very easy . The difference with the others solar cooking is that it costs 4 eur .
Solving ecological,economic and efficient to generate energy in developing countries.
Mireya
Online adversiting increases
Good Morning friends,
With my fist coffee in the morning …
Investment in Internet advertising in increasing according to a study that analyzes Zenithmedia the trend in the advertising market.
So put the Internet as the medium that more experienced increase in advertising (19.7%)
The study also explains that while adversiting in the mobile phone market has not just take off and the expectations for blog adversiting has not been met, on the other hand in social networks have increase income from advertising.
Internet will be the primary advertising medium in the US in 2011.
Best regards,
Mireya
The importance of creativity in your business
Good Morning friends,
With my first coffee in the morning …
There are many people , including CEO who think that creativity is scarce in humans.
But everyone is creative in some degree, usually in jobs do no have opportunities to develop the creativity of employees and increasing lack of time etc…
There is no doubt that some people are more creative that others, but many companies are not concerned to leave space for creativity and get their full potential.
Normally you create R+D department is but a small part of the company, ideally in an enterprise is to enhance the creativity in all individuals to obtain great results.
Books about creativity:
MIHALKO, MICHAEL: “Thinkertoys. How to Develop Creativity in Business”
BARKER, A.: “… for 30 minutes brainstorming”
Best regards,
Mireya
Motivate your staff to crontribute ideas
Good Morning friends,
How are you? With my first coffee of the morning on a rainy day I take this opportunity to talk of the motivatation for our employees to contribute ideas to achieve the goals we have.
To increase the productivity of the proyect is important for people who are in charge that contribute to ideas. How do we get? Achieve a change of behavior and they feel motivated to participate actively in the business are major challenges.
The brainstorming is a technique that generates creative proposals. Are dynamic group where all ideas are given writing, one of the members assumes a role that will be the “facilitator”.
You can start the session with a question , is important not to encourage creticize at first,the quantity is as important as quality, get writing. Do not evaluate at the meeting the ideas and techniques used to promote the participation of all.
You can go to associate ideas and creating challenges.
Promote ideas among all team members can lead to increased productivity.
Best regards,
Mireya
Creativity very important for business
Good Morning friends,
How are you today? The imagination, creativity is very important to your business. A good showcase could increase sales by up to 20%. The goal is to attract “spectator” wake up and get their feelings come into your establishment or your website.
Depends largely on the light, colors and forms used. The colors produced as stimulus immediate, lasting and high information content by the person who looks a showcase.
It is a simple and economical way of what, big or small, cold or warm, striking or so discreet.
The most important thing is to know the message we want to convey. We need to achieve to seduce the person you’re looking at our product, which will draw attention and to incite the place.
The importance of seduction in a business.
Best regards,
Mireya
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